Everyone is looking for the secret solution that will get more clients and customers into their business. The truth is, getting customers is the hardest part of business. However, there are many ways to promote your products or service that will help you get more business.

Let’s look at your website. First, does your business have a website? In today’s world, you need one. Before you run out and get a website, you must ask yourself one question: “What do I want my website to do?” There are so many websites on the world wide web today that do nothing more than confuse the person who is visiting them. Do not let this happen to you. Pick one main thing that you want your website to do. Is is to collect a marketing lead? Is it to tell about your business or service? Pick just one and three at the most. Anyone who sets up websites should be able to help you with this step.

Another thing you want to do is to print your web address on all of your marketing materials. This includes business cards, postcards, flyer’s, company letterhead and everything else.

Do you have customers and clients already? If you do, keep in contact with them. You can run sales or send them newsletters, postcards, special offers, bounce back cards. It does not matter what you send them as long as you stay in touch on a regular basis.

The next tip is to make your business user friendly. Do everything you can to make it easy for the customer to do business with you. Give him or her payment options, customer service, selection – you name it. When you make it easy for the customer to do business with you – they will.

Ask yourself: “Is there a way to make my product or service better?” The answer will always be a ‘YES’.  Find that way and improve your product or service. Make it known to your customer why your service or product is better than others. Ask your current clients to tell other people about your service. Why not run a contest where your customer can give you a name and address of one or more of their friends who might like what you offer? IF this method seems like something you are not sure about, give them a card and let their friend go check out your web page. Ask them who sent them to your page and tell them about your contest.

The next thing is to always be looking for new clients and customers. Never stop looking for people who want what you offer. It is sometimes hard to get customers and clients, but many times it is easy to keep them once you have found them.

These days it is easier than ever to setup your own website. Advances in design software and browser technology has brought us into the era where web pages can be created and published in a matter of minutes. Community web portals such as www.weebly.com and www.tripod.com allow users to create web pages using plug-ins that run in the browser itself.

When you create your web page, you are creating something that you want other people to see. Maybe you just want to share photos with your family, or maybe you’ve written some great fan fiction that you want to show off to every other Harry Potter fan. No matter the reason for creating your page, you are going to want people to look at it, and while they are looking at it you want to keep them happy so they come look at it again.

Designing a really good web page is hard, well beyond the scope of this article. So instead of telling you what you should do, we are going to tell you some things that you should not do. By following the advice in this article, we can’t guarantee you that you will have a great web page, but we can guarantee that it will drastically reduce the number of people who are horrified by it.

Big Blocks of Text
Ideally, your web page will look a lot like a page out of a magazine. Your text will be evenly spaced with breaks between paragraphs. Reading long passages on a web page is not as easy as reading one in a book, so give your reader’s eyes a break by giving them nice bits of white space. This will allow them time to take a breath, absorb what you just said, and move on to the next chunk.

Horizontal Scrolling
Unless you use some really specific coding on your web page, most web browsers will happily wrap the text at the end of the screen. This way your users just have to keep scrolling down to read what you are trying to say. Sometimes however, even the most well intentioned web page designer can accidentally “break” the browser window and cause it to think that it is bigger than it actually is. This is most often caused by having wide pictures on your page. If your picture is 1000 pixels wide, then any user who has their desktop set to 800 by 600 will suddenly find that they have to horizontally scroll across your page to not only see the entire picture, but anything that you have written.

Mouse Followers
Imagine going to a web page that you really want to read. You arrive at that web page and while you are navigating around, you notice something odd. There is stuff following your mouse around! Maybe it’s a cat, maybe it’s a hundred cats, or maybe it’s a bunch of different colored text that chases your mouse around, and when you stop moving the mouse, reassembles itself into a clock. No matter what it is, it’s distracting and annoying. They were kinda neat 5 years ago for 2 minutes, but not anymore. You want people to read your page, so stop distracting them!

Music
You are sitting in your office/den/bedroom, browsing the web looking for the latest figures/antiques/American Idol gossip when all of a sudden Madonna’s “Like A Virgin” starts coming out of your speakers. Only it’s not even the real version of the song, it’s a cheap MIDI of the song that sounds like someone is playing it on their Gameboy. When people are browsing the web, if they want to listen to music they will choose their own and put it in their CD player. They don’t want you forcing music on them, especially if you are doing it just for the heck of it. There might be a few, a very few, web pages out there that warrant having music embedded in them, but I have yet to run across one. If you insist on doing this, at least give your visitors fair warning.

Animations
The human eye is naturally drawn to movement. If you have a happy face on your web page doing the Macarena, then that is what your visitor’s eyes are going to keep being pulled toward. Do you want your readers reading your vacation story, or staring at the dancing happy face? If you need to draw attention to something, use different colored text or a different font. Never, ever, have more than one animation in one browser window unless you are intentionally trying to trigger epileptic fits.

Unnecessary Plug-ins
People are uncomfortable downloading unfamiliar software to their computer, and rightly so. Therefore you should avoid placing anything on your web page that forces your users to download a plug-in. People have gotten used to Java and Flash, and putting something on your page that requires one of those is generally okay. However people are not going to want to download “Joe’s Super Cool Weather Info Plugin” just so they can see the current temperature (plus great offers) whenever they visit your web page.

Conclusion
Your website is a gift to your friends, family, or the whole world. Try to make your web page as neat and clean as possible. Most likely you want your web site to be one that people come to again and again, so you want to make sure that when people are reading your page they are not distracted or annoyed by a bunch of cutesy bells and whistles. Respect your visitors and they will respect your website.