Get ready for your web site!

The most common complaint web designers have is clients being unprepared and untimely. Most projects are on tight deadlines and you should realize that your role in your web site may be nearly as time consuming as that of your designer. However, the more active your role, the more successful your site will be. Here are 5 tips to consider when working with a web designer:

1. Know what you want.  Be as specific as possible when asking to have a web site created. Find examples of other web sites you like, create rough drawings and even flowcharts. Doing so will help your designer fully understand the scope and requirements of your project. If you don't know exactly what you want, you can typically express your goals and your web designer should provide you with options that work within your budget and business needs. 

If you DON'T know what you want, we strongly suggest Business Coaching.  Business coaching and consulting can help you realistically sculpt your business carefully so you absolutely achieve your goals.  If you find yourself in a position where this assistance would be helpful, we strongly encourage you to visit our business coaching partner, www.BizSculpting.com.

2. Content.  In order for a designer to get started on your web site, they will typically need your content. Your photos, your logos, your text and any other insightful pieces of information are very helpful when creating a design. Be sure you have rights to use the photos you send. Typically, web designers have access to thousands of high quality photos they can use on your site as well. It's also important to ensure you provide FINALIZED text to your designers as they may end up charging you more if you change it substantially throughout the project. Larger web design firms often provide copywriting services so be sure to inquire about this if you need help creating powerful, web-ready content.

3. Budget.   Most web design companies have a set base price for a simple, informational web site. Asking for this base price is always an important initial question so you can gauge your budget against their fees. Work with your web designer to see what necessary enhancements you can employ on your web site.

4. References.  Always look at your web designer's portfolio extensively before starting on your project to get a feel for the type of work they have done. Additionally, most web designers have strong references they can provide you upon request. Some designers will even provide you with a basic mockup design to entice your business - a great way to see how their creative design skills will match up with your needs.

5. Playing an active role.  Once your web site is complete, work with your designer to facilitate keeping it up to date with fresh, relevant information. Doing so will make your site more attractive to visitors and search engines.  Be sure to ask about solutions like content management, blogging, video, and RSS feeds. No one wants to visit a stale web site - keep them coming back for more!