Everyone is looking for the secret solution that will get more clients and customers into their business. The truth is, getting customers is the hardest part of business. However, there are many ways to promote your products or service that will help you get more business.
Let’s look at your website. First, does your business have a website? In today’s world, you need one. Before you run out and get a website, you must ask yourself one question: “What do I want my website to do?” There are so many websites on the world wide web today that do nothing more than confuse the person who is visiting them. Do not let this happen to you. Pick one main thing that you want your website to do. Is is to collect a marketing lead? Is it to tell about your business or service? Pick just one and three at the most. Anyone who sets up websites should be able to help you with this step.
Another thing you want to do is to print your web address on all of your marketing materials. This includes business cards, postcards, flyer’s, company letterhead and everything else.
Do you have customers and clients already? If you do, keep in contact with them. You can run sales or send them newsletters, postcards, special offers, bounce back cards. It does not matter what you send them as long as you stay in touch on a regular basis.
The next tip is to make your business user friendly. Do everything you can to make it easy for the customer to do business with you. Give him or her payment options, customer service, selection – you name it. When you make it easy for the customer to do business with you – they will.
Ask yourself: “Is there a way to make my product or service better?” The answer will always be a ‘YES’. Find that way and improve your product or service. Make it known to your customer why your service or product is better than others. Ask your current clients to tell other people about your service. Why not run a contest where your customer can give you a name and address of one or more of their friends who might like what you offer? IF this method seems like something you are not sure about, give them a card and let their friend go check out your web page. Ask them who sent them to your page and tell them about your contest.
The next thing is to always be looking for new clients and customers. Never stop looking for people who want what you offer. It is sometimes hard to get customers and clients, but many times it is easy to keep them once you have found them.