Marketing by e-mail can be very effective for promoting your business. However, it is a rather misleading and it is easy to make mistakes in Marketing if you do not know the appropriate methods to use. This can be frustrating, because it will produce costs and no benefits and will not generate additional sales.
I will show you some of the most common errors by e-mail marketing and traps that you must be alert and avoid. This will make the strategies of your e-mail marketing more effective.
Consumers want to feel that, within its business are people, not a static number. Take the time to personalize each e-mail. That way you will get more response if it leads to only as “Dear Customer”.
Do not use the dollar sign in its marketing campaign by e-mail. This is seen by your customers as you just want the money from their wallets.
Customers do not have much patience. That’s why your e-mail message has to “jump” to them at the very moment it opened. Put the most attractive and seductive at first, and other details below. It is known that they are more likely to read the entire message if you can capture their attention from the beginning.
Just as each client is different, so is the configuration of your computer and the type of program you use. Do not assume that the message will open in the same way in any type of mail service. Be tested in each of the mail which was used more common. Always give the customer the opportunity to open the e-mail in either of two ways: html or text document.
Confidentiality is extremely important for your customers. Make them sure that you will not sell their addresses and always keep them in a safe and confidential. You know how many people admiraría does not leave their data if you do not give that guaranteed privacy!
There are rules regarding what you can and can not do, referring to marketing by e-mail. Make sure you know in depth those laws. They vary according to each country, so if you do e-mail marketing around the world, find out the laws governing each country where you send them. If you do not, this can result in fines for your business.
Do not make the mistake of believing that you know what consumers want. If you want to know what they want, take the time to ask. Be open to your comments, questions, suggestions and concerns. If you let them know that you are available for such service is the best way to achieve customer loyalty. It’s easy to sell something to a consumer, but is much more difficult to accommodate them as he returns again and again.
If you’re new to this marketing by e-mail, consult a professional. This will make the whole process smoother for you and that will produce better results. Take time to find out about a consultant before using these services. Ask for references and explain what their expectations. If the consultant is not ready to make your goals a priority, do not work with him.
Can you give a true fear to spend much of their profits in marketing?
Then consider working with a staff consultant. This means you will get only the positive results that will provide marketing. They are paid based on traffic that is generated on your site or in the amount of new sales that is the direct result of this marketing by e-mail. Make sure that pact is very clear for two, and it is recorded in writing. And also specify the time during which they receive the physical benefits .