The video revolution is here – there are now well over a billion videos viewed each day and that’s just YouTube, there are dozens (if not hundreds) of other video websites!

In combination with affiliate marketing, video marketing was born. Individuals and companies alike can now create videos for a very low cost to promote theirs and other people’s products.

This article is aimed to help you get started with video marketing and how you can use it to in your affiliate marketing.

Step 1: Get your video setup

There are two easy ways you can begin recording video for the web:

A. Record yourself

B. Record your computer screen

Most people will opt for the latter because they are camera shy but regardless of the subject matter, less than a $100 and you can begin creating video for your video marketing. Buy a camera or software to record your screen and get acquainted with how to operate each before you move onto the next part of the recording process.

Step 2: Find a product or service to promote

The next step in using video for your affiliate marketing is to find the product or service you wish to promote within your video.

There are literally hundreds of affiliate marketplaces but if you’re just starting, it’s probably best to stick to the most well known such as Clickbank or Commission Junction. Once you’re signed up for these marketplaces you can browse through until you find a product or service you feel comfortable standing behind – you’re ready to shoot video in the next step.

Step 3: Record your video

Since you have two options when recording your video for affiliate marketing, this section will be broken into two parts:

A. Recording yourself

Setup your camera in front of yourself and hit record. If you don’t have a script you could try reviewing a product or service on camera or show it off (physical product). The point is that you’ll be explaining the benefits and by being on camera people will be able to build a bond with you which can greatly help your conversions.

B. Recording your screen (screencast)

Screencasts are another popular method to create videos where you will be using computer software to create a video for your affiliate marketing. Either record your own screen recreating what a product or service does or create videos which display the benefits (as noted before) so viewers can see what they’d be getting.

After the video has been shot, edit it down and move on to the next step.

Step 4: Upload your video

video-blogsitesAfter the video has been recorded and edited, begin uploading your video online. Although there are tons of video websites out there it’s best to use YouTube since it brings in the majority of views online.

Fill out your description and be sure to include your affiliate link so people can click through and you earn a commission if they buy – otherwise, point them to your website where you can later link out.

Step 5: Promote your video

As with any content you create on the web, promote your content by building backlinks, sharing it on social media or linking/embedding it on your website; try to drive traffic to your videos as this will increase your chance to make money through your affiliate marketing.

The Quiznos commercials¬†we have seen in the last decade marketed Quiznos subs in an interesting (and perhaps to some, puzzling and disturbing) way. A bowler hat-wearing animal that appears to have the body of a hamster and the legs of a shrimp sings in a scratchy, off-key voice about how much he loves Quiznos subs because they’re so warm and tasty. Just in case you can’t understand the screechy rodent, speech bubbles from his mouth provide an explanation. A similar-looking animal wearing a pirate hat plays guitar in the background. While this commercial is certainly odd, it was successful in that it really got people talking. Trey Hall, the chief marketing officer for Quiznos, explained that Quiznos felt their marketing needed to be dramatic with the airtime they bought because they had a small ad budget. They were also seeking to gain awareness among the public, which shock value can be successful at doing.

The commercial’s weakness is that the shock of creepy singing animals could have potentially made viewers associate the idea of Quiznos with discomfort and unpleasant thoughts. While many viewers pondered how a singing rat-gerbil could possibly make them want a sandwich, some went so far as to say that the presence of the creature in a commercial suggested that Quiznos is rodent-infested and unclean. I personally avoided Quiznos for years after this marketing campaign – not for any reason that I could have articulated at the time, I just felt unsure about the place. It wasn’t until a friend suggested Quiznos that I ever ventured inside one. When I reminded her of the weird mutated marmoset commercial, she looked confused and said, “Oh yeah I remember that commercial…that was for Quiznos?”

Overall, the marketing strategy seems to have paid off. The company has seen rapid growth through franchises and has received numerous awards for their success. Their early ads were filled with shock value, from the bizarre rodents to a man suckling on a wolf. They then progressed to controversial ads that took on sandwich-giant Subway and suggested that “real women need meat.” This kept people talking and kept their curiosity up until Quiznos became a household name, at which point they dropped the shock value and started making more down-to-earth commercials like this one, which focuses on the value of Quiznos subs in our economy. Their marketing strategy, though criticized at times, has drawn the appropriate type and amount of attention to Quiznos throughout the company’s history.

This is considered an effective marketing – offline marketing or traditional marketing method. Although it may have been too risky to take a shot of at first, it was then followed by a lot of people talking and remembering about it. This can be applied to online marketing campaigns too. Some controversial articles tend to gain a lot of traffic and good value in return. It’s a mixture of being creative, being honest, being annoying (perhaps) and being strategic when you decide to make a scene in the internet world.